welcome to project C
Project C empowers journalists and independent creators to build sustainable, credible media ventures through education, community and strategic support. We’re helping journalism survive society's tectonic shifts to ensure that trustworthy info reaches the next generation.
Whether you're a journalist considering a solo path, an established creator looking to grow or someone invested in the future of independent media, Project C is here to help. Subscribe to the newsletter, take a course, join the community or follow along as we explore what’s next for journalism in the creator economy.
what is a creator-model journalist?
An individual who combines elements of journalism with content creation techniques to produce news, stories, or informational content for digital platforms.
Unlike traditional journalists who typically work for established news organizations, creator journalists operate independently or as part of alternative media outlets, utilizing platforms like social media, YouTube, podcasts, newsletters, and blogs to disseminate their work.
Produces journalistic work - either original reporting, opinion or aggregation
Usually covers a niche topic, not general news
Perceived as a trusted messenger/news source to a loyal audience
Works independently outside a traditional news organization
Leverages the creator economy to build a sustainable career
GET the newsletter!
Project C’s weekly newsletter is for and about creator journalists and the evolving media landscape – covering industry trends, research, interviews, how-tos and the new frontier of independent journalism.
Discover new voices
These are the people redefining the role of the press – not just with what they cover, but how they reach and engage the public. Explore the full list – and get to know the journalists driving this next chapter of the news.
join the community!
Project C’s Community is a space for innovative creator journalists, who are serious about building an independent media business. Connect with 100+ journalists building their own platforms – whether newsletter, YouTube, TikTok, Instagram feed or Twitch live stream.
tAke the workshop!
The Going Solo Creator 8-week Journalism Workshop equips journalists and aspiring journalism creators with the tools, insights and strategies to turn their vision into a sustainable, impactful venture.